Website localisation
✔ Professional website localisation of German- and English-language websites into Portuguese for Brazil, especially for European law firms and small-sized companies
✔ Fully qualified Brazilian Portuguese translator and intercultural specialist well familiarised with the language and mindset of Brazilians
✔ Solid knowledge of HTML/XML, CSS and PHP through many years of experience in maintaining and editing WordPress websites
Table of Contents
Website localisation: texts as Word files
The easiest and most cost-effective method of starting a localisation project is sending me your website as Word files. It’s easy because after the translation is completed you can give the translated text to a professional webmaster who would be responsible for building your multilingual website. In this method, I translate only the texts and have no access to your website’s backend. And it is cost-effective because working with Word files demands a lot less effort than with complex web page files.
In my experience, this can only work under the following circumstances:
- You have a webmaster.
- You know exactly which pieces of content in your website are relevant to your Brazilian target group and should be translated into Brazilian Portuguese.
- In your source file to be translated, you give instructions about which content goes in which website section (like this: “Text for home page”, “Text for buttons”, “Text for navigation” etc. ).
- I send you the translated text as a Word file in two columns: left side with the German original text, right side with the translation into Brazilian Portuguese. This way, your webmaster will have no problem building your multilingual website.
If needed, I can check the live version of your finalised Portuguese-language website in order to ensure that, for example, Portuguese special characters are placed correctly, that all other visual elements are well presented and – more importantly – that somebody in/from Brazil would have no problem navigating your website.
Website localisation: texts as Excel files
Compared to localising with Word files, this localisation method is equivalent in terms of time spent, costs and processes. Some customers seem to think of Excel as a very good tool for all texts that need to be divided into columns. However, if you decide for Excel, please should consider the following disadvantages:
First of all, Excel is not a word processor, but a calculation tool. This means that it’s cumbersome to write texts in Excel. For instance, one always has to check the width and length of each cell so that everything can be visualised and printed correctly.
And secondly, some things that work perfectly well in Word don’t work in Excel. For example: quotation marks are not shown correctly. Vertical quotation marks don’t look as good as standard, curly quotation marks.
I’d be glad to translate your website on the basis of an Excel spreadsheet. However, this methods increases the probability of creating formatting issues in your multilingual website later on.
Website made available as HTML/XML/PHP files
I can also translate your website into Brazilian Portuguese on the basis of source files in the HTML, XML, PHP or similar formats. However, this method involves a higher cost for you, because of the additional time and effort needed to deal with more complex file formats. For example, such file formats usually don’t allow a direct word count, as they include a lot of untranslatable code characters other than translatable text – in the methods described above, on the other hand, a translator has to deal only with translatable text and no website code. The exact price will be stated in my price quotation.
Please note:
As a rule of thumb, making a price quotation on the basis of a downloaded website is not recommended. If the translator has to download the website himself, there’s a risk that dynamic pages or other dynamically generated content are unintentionally not included in the price quotation. It’s much safer to send the files to the translator by email. Please do so using the Online Assistance tool.
International SEO
A special form of website localisation is international SEO. This is not just about translating and adapting a website’s content for a Brazilian target group, but also about optimising it for internet search engines. This way, your Brazilian website visitors will find your localised website faster and more easily turn into new leads.
SEO translator turned SEO expert
I’m optimally qualified for your international SEO assignment. I’ve attended a seminar on search engine optimisation and a special workshop on international SEO. In addition, I’ve had extensive experience doing SEO for my own website and often exchange ideas with the SEO community.
For a briefing on international SEO, please feel free to call me before your actual quotation enquiry.